The Identity Palette by Pérsona Cosmetics

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Original publish date: March 01, 2017

Do you believe in love at first sight? I do, because I fell in love with the Identity Palette from Persona Cosmetics from the first moment I laid eyes on it. Can you blame me?


I was scrolling on IG one day when this beauty of a palette passed by my feed. My reaction was immediate. I followed the trail to the Pérsona Cosmetics page and learned that this palette was the brain child of Sona Gasparian. Of course I know Sona, I have watched many of her videos and it really excited me to learn that she had a new makeup line, Persona Cosmetics. 


I like Sona because her tutorials are more down to earth and everyday wearable than most "YT beauty gurus". But I have to say that what really impressed me was the price of the palette, it's only $32. Now I know that $32 is still a lot of money for a lot of people, but in actuality it's priced super accessibly. She could have gone the Huda route and charged an arm and a leg for this, but I feel like it is priced super low for what it is. It really has me looking forward to what Pérsona will come out with in the future and I love knowing that whatever she comes up with, I won't have to sell my soul to afford.
 

I'm really dying to follow a few of the many tutorials for this palette that are available on Instagram and the Pérsona web page. I think that's another really cool aspect of owning this palette, Sona has gone out of her way to provide a ton of easy to follow, stunning tutorials and this chick here can not wait to try a few!


Enough with the chit chat though, let's get on with the swatches because I know that you all can't wait to see these gorgeous shades on the skin. It's been rainy and gloomy in Cali so getting these photos has been long, hard work, but I think they will give you a pretty good idea of how wonderful this palette really is.

The Identity Palette by Pérsona Cosmetics 1st row: humble, sassy, goal digger and seductive


  The Identity Palette by Pérsona Cosmetics 2nd row: charming, maverick, bombshell and goddess.


The Identity Palette by Pérsona Cosmetics 3rd row: audacious, chic, bossy and fearless
The shimmery shades in this palette are definitely my favorite, they are absolutely stunning! Even though the day I took these photos was gray, you can still see how beautifully reflective they are. I especially love Bombshell and Goddess, which are the best in the palette in my opinion.


I love the selection of shades in this palette.


Updating this post in 2018: I have owned the Identity Palette for over a year now and I love it. It's an easy to use palette that is filled with wearable shades, perfect for LIFE. There are no shades in this palette that are scary, everything is very toned down so you can create everyday looks super easily. There are also a handful of shades that can help you create a sultry and sexy look, without going too smoky, just keeping everything more on the refined side. 

The Persona Cosmetics Identity Palette is a workhorse palette for those people looking for a truly everyday palette, that can take them from morning to night or from the office to a weekend getaway. 

The Persona Cosmetics Identity Palette is now available at Ulta and will be part of the Ulta 21 Days of Beauty Event, where you can buy the palette for 50% off. Say what?! Yes, I highly recommend grabbing it during the sale if you have been coveting it.  


*Post contains affiliate links. Purchases made through these links will result in my earning a small commission. Thanks in advance if you decide to support my blog by shopping through my links!

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